Why Your A2P Campaign Keeps Getting Rejected

Getting an A2P rejection notice in GoHighLevel is incredibly frustrating, especially because The Campaign Registry (TCR) often uses vague rejection reasons. Here are the most common culprits and how to fix them.

Reason 1: EIN Mismatch

The Fix: Pull out your official IRS letter (CP575 or 147C). Enter the business name exactly as it appears there, including punctuation and suffixes like "LLC" or "Inc." Even a missing comma can trigger an automated rejection.

Reason 2: Missing SMS Data Sharing Clause

The Fix: Add this exact sentence to your website's Privacy Policy: "No mobile information will be shared with third parties or affiliates for marketing or promotional purposes." This is a hard requirement from all major carriers.

Reason 3: Non-Compliant Opt-In Forms

The Fix: Ensure that any form collecting phone numbers has clear disclosure language (e.g., "By providing your phone number, you agree to receive text messages..."). Ensure there is a consent checkbox, and ensure it is NOT pre-checked.

Reason 4: Missing Opt-Out Language in Samples

The Fix: Every sample message you submit must include clear opt-out instructions. Simply appending "Reply STOP to unsubscribe" to your samples usually solves this.

Remember, TCR often stops reviewing after finding the first error. You might fix one issue only to get rejected for another. That's why a comprehensive audit is crucial.