A2P 10DLC FAQ: Questions, Answered
A2P 10DLC FAQ: short answers on registration, cost, timing, rejections and toll-free verification.
A2P 10DLC Basics
A2P 10DLC is business texting from standard local 10-digit numbers, and it needs brand and campaign registration. Since February 1, 2025, providers such as Twilio block business texts from unregistered 10DLC numbers. The questions below explain The Campaign Registry, who needs an EIN and when a sole proprietor brand fits.
What is A2P 10DLC?
A2P 10DLC is business messaging sent through local 10 digit phone numbers. Brand and campaign registration is part of the carrier review process.
Is registration required?
Yes. Since February 1, 2025, providers such as Twilio block business texts sent from unregistered 10DLC numbers.
What is The Campaign Registry?
The Campaign Registry is the central hub where businesses register their brand and messaging campaigns so carriers can review them.
Do I need an EIN?
A standard brand uses your EIN. Businesses without an EIN may qualify for a sole proprietor brand, which has lower limits.
Pricing and Process
Our service costs $50 per verification, or $399 for ten. Your SMS provider charges registration and carrier fees separately. We need your legal business name, EIN, address, website, contact details and how you text customers. If a campaign fails review, we find the reason, fix the details and resubmit it.
How much does it cost?
$50 per verification, or 10 verifications for $399 ($39.90 each). Registration and carrier fees are charged separately by your SMS provider.
What do you need from me?
Your legal business name, EIN, address, website, contact details and how you text customers.
How long does approval take?
Campaign review by carriers usually takes a few business days to a few weeks. It can take longer if carriers ask for changes.
What if my campaign is rejected?
We find the reason, fix the details and resubmit your campaign for review. Fixes and resubmissions are included on every plan.
Staying Compliant
Staying compliant comes down to consent and clear replies. Customers give clear permission before you text them, and they can reply STOP to unsubscribe and HELP for support. Your website needs a privacy policy that does not share phone numbers for marketing. Toll-free numbers also need their own verification before texting.
What is opt in consent?
Opt in is the clear permission a customer gives before you text them. An example is checking a box on a form that explains what messages they will get.
Why do STOP and HELP matter?
Carriers expect customers to be able to reply STOP to unsubscribe and HELP to get support information.
Do I need a privacy policy?
Yes. Carriers check that your website has a privacy policy that explains how you handle phone numbers and does not share them for marketing.
Do toll free numbers need verification?
Yes. Toll-free numbers must be verified before they can text US and Canadian mobiles.
Beyond This A2P 10DLC FAQ
Helpful guides and tools to learn more about A2P 10DLC and business texting. The A2P 10DLC guide gives a clear overview of the rules and the registration process. The checklist helps you get every detail ready before you submit. The rejection help page explains common rejection reasons and how to resolve them.
A2P 10DLC Guide
A clear overview of A2P 10DLC, key requirements, the registration process and best practices.
Registration Checklist
Make sure you have everything ready with our step by step checklist.
One Service, Two Ways to Buy
Complete A2P 10DLC verification, done for you. One business costs $50, paid once, and a pack of ten costs $399, or $39.90 each. Rejection fixes and resubmission are part of the price. Your SMS provider charges registration and carrier fees separately.
Single Verification
$50
per verification, paid once
For one business that needs carrier approval to text its customers.
- Brand registration with The Campaign Registry
- Campaign registration with use case and sample messages
- Opt in, privacy policy and STOP and HELP review
- Fixes and resubmission until approved
10 Verification Pack
$399
10 verifications, $39.90 each
For agencies and multi location businesses verifying several brands. Just $39.90 per verification.
- Everything in Single Verification
- 10 verifications for your clients or locations
- $39.90 each instead of $50, you save $101
- Fixes and resubmission until each one is approved
Your SMS provider charges registration and carrier fees separately.
Still Have Questions?
Talk to our team and get the answers you need.
