10DLC Brand Registration, Step by Step
Your brand is your business identity in The Campaign Registry. Getting it right first is the foundation of every approved campaign.
What Brand Registration Checks
A brand is the business that sends the texts, registered with its legal name, tax ID, address and website. Every campaign hangs off a brand. Brands usually fail because the legal name, EIN or address does not match IRS records, or because a DBA went in as the legal name. Copy the name from your IRS letter.
What is a brand?
The business that sends the texts, registered with its legal name, tax ID, address and website. Every campaign is attached to a brand.
Why do brands fail?
Usually because the legal name, EIN or address does not exactly match IRS records, or a DBA was entered as the legal name.
Where do I find my exact legal name?
On your IRS EIN confirmation letter, such as the CP 575 or a 147C letter. Enter it exactly as printed.
Can a brand be edited later?
A brand cannot be edited while a campaign is attached to it, which is why checking details before submitting matters.
What Is 10DLC Brand Registration?
10DLC brand registration is the first step of A2P 10DLC. Your SMS provider registers your business identity with The Campaign Registry (TCR), which verifies it against official records. The brand holds your legal name, EIN, address, website and contact details. Campaigns are then registered under the brand, so a clean brand is the foundation for everything after it.
You register the brand through a campaign service provider such as Twilio or HighLevel’s LC Phone, not directly with TCR. Each provider shows the same core fields in its own forms.
How Do You Register a 10DLC Brand?
To register a 10DLC brand, choose the brand type and enter the legal name and EIN exactly as on your IRS letter. Add the business address, website and an authorized contact with a business email, then submit and wait for verification. Standard brands also go through secondary vetting, which produces the trust score that sets your volume.
- Pick the brand type: sole proprietor, low-volume standard or standard. See sole proprietor vs standard brand.
- Enter the legal name exactly as on the IRS CP 575 or 147C letter, including every line above the address.
- Enter the EIN for that same entity.
- Add the address as registered, and a live website on your own domain.
- Add an authorized contact with an email on the business domain.
- Submit and check the status; see A2P registration statuses.
What Does Brand Registration Cost, and What Is the Trust Score?
On Twilio, brand registration costs $4.50 one time for sole proprietor and low-volume standard brands, and $46 for standard brands, which adds $41.50 secondary vetting. The vetting produces a trust score that sets daily volume; as reported by providers, scores from 75 to 100 get the highest T-Mobile daily cap. Other providers bundle these fees differently.
| Brand type | Twilio one-time fee | Secondary vetting |
|---|---|---|
| Sole Proprietor | $4.50 | No |
| Low-Volume Standard | $4.50 | No |
| Standard | $46 ($4.50 + $41.50) | Yes |
Fees as of October 2026; the full breakdown, including campaign and carrier fees, is on A2P 10DLC fees. Brand rejected? See brand identity rejections.
Details for a Clean Brand Registration
Have these four details ready before you submit the brand. Use the legal name exactly as printed on your EIN letter and your nine-digit federal tax ID. Enter the address that matches your business records. Make sure your website is live and clearly shows the same business, because reviewers check it too.
Legal Name
Exactly as on your EIN letter.
EIN
Your nine digit federal tax ID.
Address
Matching your business records.
Website
Live and clearly your business.
From Brand to Approved Campaign
You share your business details once, and we handle the rest. We check your legal name and EIN against your IRS letter, then register the brand and write the campaign. We submit both to The Campaign Registry and handle any carrier questions. After approval, you link your numbers and start sending.
Share Your Details
Send us your business details, website and how you text customers.
We Prepare and Submit
We write your brand and campaign and submit them to The Campaign Registry.
Carrier Review
Carriers review your campaign. Most reviews take a few business days to a few weeks.
Get Approved
Link your numbers and start sending compliant texts.
Brand and Campaign, One Flat Price
We register your brand and campaign for a flat fee. One business costs $50, paid once, and a pack of ten costs $399, or $39.90 each. Rejection fixes and resubmission are part of the price. Your SMS provider charges registration and carrier fees separately.
Single Verification
$50
per verification, paid once
For one business that needs carrier approval to text its customers.
- Brand registration with The Campaign Registry
- Campaign registration with use case and sample messages
- Opt in, privacy policy and STOP and HELP review
- Fixes and resubmission until approved
10 Verification Pack
$399
10 verifications, $39.90 each
For agencies and multi location businesses verifying several brands. Just $39.90 per verification.
- Everything in Single Verification
- 10 verifications for your clients or locations
- $39.90 each instead of $50, you save $101
- Fixes and resubmission until each one is approved
Your SMS provider charges registration and carrier fees separately.
Frequently Asked Questions
Do I register my brand directly with The Campaign Registry?
No. Businesses register through a campaign service provider such as Twilio or HighLevel’s LC Phone, which submits the brand to The Campaign Registry for you. You fill in the brand details in the provider’s own forms.
How long does 10DLC brand registration take?
Brand checks are usually the faster part of registration. The time depends mostly on whether the legal name and EIN match official records. A newly issued EIN can take about two weeks to verify.
What is a 10DLC trust score?
It is the score a standard brand receives from secondary vetting. Carriers use it to set daily sending volume, with higher scores getting higher caps. Sole proprietor and low-volume standard brands do not go through secondary vetting.
Which email should I use for brand registration?
An email on your business’s own domain. Personal or public email domains are rejected with codes 30971 and 30881, because reviewers need to connect the contact to the business.
Get Your Brand Registered Right
Send us your details and we prepare your brand registration.
