A2P Brand Identity Rejections
Brands fail when the business details do not match official records. Here is what reviewers compare and how to correct it.
Why Brand Details Fail
What is compared?
Your legal business name, tax ID, address and business type are compared with official records such as your IRS EIN record.
What is the most common mistake?
Entering a trading or DBA name where the exact legal name is required, or a legal name that does not exactly match the IRS letter.
Which toll free errors relate to identity?
Business registration number missing or invalid (30527), legal or DBA name mismatch (30488), and listing a software provider instead of the end business (30474).
My EIN is new. What now?
A newly issued EIN can take up to about two weeks to pass IRS matching, so waiting before resubmitting can help.
Why Do A2P Brands Get Rejected?
An A2P brand is rejected or left unverified when the business details submitted do not match official records. The legal name and EIN must match the IRS letter exactly, the business type must be right, and the contact details must belong to the business and an authorized person. Most brand failures are a single small mismatch.
The most common mismatch is the legal name. Enter it exactly as it appears on the IRS CP 575 or 147C letter, not as written on a W-2, W-9, website or bank account. If the name runs over several lines on the letter, include every line above the address.
Which Codes Point to a Brand Identity Problem?
Identity problems now come with specific codes. These are the identity-related codes documented by HighLevel, which mirror Twilio’s, plus the toll-free registration-number rejection:
| Code | What it means | Fix |
|---|---|---|
| 30915 | A sole proprietor registration uses an LLC or Inc name. | Register the company as a standard brand, or use the individual’s details for a true sole proprietor. |
| 30918 | The DBA does not match. | Use the legal name as primary and the trade name only in the DBA field. |
| 30898 | The same EIN is used on several brands. | Keep one brand per business unless there is a valid reason, and consolidate campaigns. |
| 30971 / 30881 | A personal or public email domain was used. | Use an email on the business’s own domain. |
| 30972 | The contact is not an authorized representative. | List an owner, officer or employee authorized to register. |
| 30527 | Toll-free: business registration number missing or invalid. | Correct the EIN, authority and legal name. |
How Do You Fix a Brand Identity Rejection?
To fix a brand identity rejection, pull your IRS EIN letter, copy the legal name and EIN character for character, confirm the business type and address, use a business-domain email and an authorized contact, then correct and resubmit the brand. A newly issued EIN can need about two weeks before it verifies.
- Get the IRS letter (CP 575, or a 147C if the original is lost).
- Copy the legal name exactly, including punctuation and suffixes such as LLC or Inc.
- Check the business type: sole proprietor only for a true unincorporated individual; see sole proprietor vs standard brand.
- Use business contact details on your own domain.
- Resubmit and watch the status; see A2P registration statuses.
Our EIN verification check helps compare details before you submit. The full field list is in 10DLC brand registration.
Match Your Official Records
Every field must match exactly.
Legal Name
Exactly as on your EIN letter.
EIN
Nine digits for the same entity.
Address
Same as your business records.
Business Type
The correct entity type.
We Correct and Resubmit
We match your details to your records and resubmit.
Share Your Details
Send us your business details, website and how you text customers.
We Prepare and Submit
We write your brand and campaign and submit them to The Campaign Registry.
Carrier Review
Carriers review your campaign. Most reviews take a few business days.
Get Approved
Link your numbers and start sending compliant texts.
Rejection Fixes Included
Complete A2P 10DLC verification, done for you. $50 for one business, $399 for ten.
Single Verification
$50
per verification, paid once
For one business that needs carrier approval to text its customers.
- Brand registration with The Campaign Registry
- Campaign registration with use case and sample messages
- Opt in, privacy policy and STOP and HELP review
- Fixes and resubmission until approved
10 Verification Pack
$399
10 verifications, $39.90 each
For agencies and multi location businesses verifying several brands. Just $39.90 per verification.
- Everything in Single Verification
- 10 verifications for your clients or locations
- $39.90 each instead of $50, you save $101
- Fixes and resubmission until each one is approved
Registration and carrier fees are charged separately by your SMS provider.
Frequently Asked Questions
Which document should my legal name match?
The IRS EIN letter, the CP 575, or the 147C verification letter if the original is lost. Do not use the name from a W-2, W-9, website or bank account, because small differences cause the match to fail.
Can an LLC register as a sole proprietor?
No. Sole proprietor registration is for unincorporated individuals. HighLevel’s code 30915 covers a sole proprietor brand using an LLC or Inc name, so an LLC should register as a standard or low-volume standard brand.
Why was my brand rejected for my email address?
Codes 30971 and 30881 cover personal or public email domains. Use an address on your business’s own domain so reviewers can connect the contact to the business.
Can I register several brands with the same EIN?
Code 30898 is returned when one EIN appears on several brands without a clear reason. Most businesses need one brand with campaigns under it, not a brand per campaign.
Brand Rejected?
Send us your details and we correct the mismatch.
