A2P 10DLC and SMS Compliance Glossary
Plain word definitions of the A2P 10DLC, toll free and SMS compliance terms you will see during registration.
A2P 10DLC Terms You Need to Know
A2P
Application to person. Messages sent from software or a business system to a person.
10DLC
10 digit long code. A standard local US phone number used for business texting.
The Campaign Registry (TCR)
The central registry where businesses register brands and campaigns for carrier review.
Brand
Your business identity in the registry, based on your legal name, EIN and address.
Campaign
A registered description of why and how you text customers, with samples and opt in details.
Use Case
The category of messages in a campaign, such as account notifications or marketing.
SMS Compliance Terms Explained
Opt In
Clear permission a customer gives before receiving texts.
Opt Out
A customer request to stop texts, usually by replying STOP.
Sole Proprietor Brand
A brand type for individuals without an EIN, with lower message limits.
Toll Free Verification
The review a business must pass before texting from a toll free number.
CTIA
The wireless industry association whose messaging guidelines carriers follow.
TCPA
The Telephone Consumer Protection Act, a US law covering consent for calls and texts.
How Registration Actually Works
You share your business details once. We handle the rest, from registry submission to carrier approval.
Share Your Details
Send us your business details, website and how you text customers.
We Prepare and Submit
We write your brand and campaign and submit them to The Campaign Registry.
Carrier Review
Carriers review your campaign. Most reviews take a few business days.
Get Approved
Link your numbers and start sending compliant texts.
Skip the Jargon, We Handle It
Complete A2P 10DLC verification, done for you. $50 for one business, $399 for ten.
Single Verification
$50
per verification, paid once
For one business that needs carrier approval to text its customers.
- Brand registration with The Campaign Registry
- Campaign registration with use case and sample messages
- Opt in, privacy policy and STOP and HELP review
- Fixes and resubmission until approved
10 Verification Pack
$399
10 verifications, $39.90 each
For agencies and multi location businesses verifying several brands. Just $39.90 per verification.
- Everything in Single Verification
- 10 verifications for your clients or locations
- $39.90 each instead of $50, you save $101
- Fixes and resubmission until each one is approved
Registration and carrier fees are charged separately by your SMS provider.
Need Help With Your Registration?
Get your brand and campaign approved with expert help for a flat $50 per verification.
