A2P Campaign Rejected? Fix It and Resubmit

An A2P 10DLC campaign rejection always comes with a reason, and on Twilio it comes with a numbered code. The code names the field the reviewer could not verify, so the fix is to correct that field and resubmit, not to rewrite the whole campaign from scratch.

Two codes people often confuse with campaign rejections belong to toll-free numbers instead: 30527 (business registration number) and 30032 (number not verified). Toll-free numbers go through a separate verification, not The Campaign Registry, so see toll-free verification for those. Missing STOP and HELP replies have their own page: errors 30887 and 30890.

To resubmit a rejected A2P campaign, fix every reason on the rejection and then resubmit the same campaign instead of deleting it. According to Twilio’s guidance, resubmitting keeps the existing campaign and avoids a second vetting fee, while deleting and recreating it charges the vetting fee again.

1. List every code on the campaign. A campaign can fail for several reasons at once, and a generic code such as 30880 often sits next to a specific one.
2. Fix the specific reasons first. Work through the description, the sample messages, the message flow, the privacy policy and the website, using the table above.
3. Re-check the brand details. The legal name must match IRS records exactly (the EIN letter, CP-575 or 147C), with the matching EIN and a working website on your own domain. Our A2P 10DLC checklist covers every field.
4. Resubmit the same campaign. Create a new campaign only if the use case you picked was wrong or the problem sits with the brand rather than the campaign.
5. Developers on Twilio, note the API catch. Twilio says updating a campaign through the API needs Private Beta access. Without it, the API route means deleting and recreating the campaign, which charges a new vetting fee.

For wording that reviewers accept, see our guides to campaign descriptions and sample messages and SMS opt-in language.

A resubmitted A2P campaign goes back into carrier review, so plan for days rather than hours. Twilio notes that a new review can take up to several weeks, and no provider can move a campaign up the carriers’ queue.

• Brand checks are usually the fast part. Providers report anything from the same day to about a week, mostly depending on whether the legal name and EIN match official records.
• Campaign vetting commonly takes a few business days. Twilio’s own quickstart plans for about four days for a first approval.
• Resubmissions re-enter the review queue, and Twilio warns the new review can take up to several weeks.
• What actually saves time is fixing every reason in one pass. Each extra round trip restarts the clock.

The stage-by-stage view is on our A2P 10DLC timeline page.