A2P 10DLC Fees Explained
A clear breakdown of A2P 10DLC registration fees, carrier costs and ongoing messaging charges, so you know what to expect and can plan your budget.
A2P 10DLC Fees and What You Get
A2P 10DLC has a few fees, each with its own purpose. Amounts below are common examples from Twilio and vary by provider.
Brand Registration
$4.50 to $46
one time per brand
$4.50 to register your brand. Standard brands add a $41.50 secondary vetting fee.
Campaign Vetting
$15
one time per campaign
Paid when you submit a campaign (use case) for carrier review.
Monthly Campaign Fee
$1.50 to $10
per campaign, per month
Recurring fee for each active campaign. The amount depends on the use case.
Carrier Fees
$0.0025 to $0.003
per SMS segment
Carriers like AT&T, T Mobile and Verizon add a small fee to each message. MMS costs more.
What Are the A2P 10DLC Carrier Surcharges in 2026?
A2P 10DLC carrier surcharges are small per-message fees that the mobile carriers add on top of your provider’s own message price. Every major US carrier raised them in 2026, and your SMS provider passes them through to you. Registered traffic pays the standard rate; unregistered 10DLC traffic pays more, though on Twilio it is now blocked outright.
| Carrier | Registered 10DLC SMS | Registered 10DLC MMS | Effective |
|---|---|---|---|
| AT&T | $0.0035 per message (in and out) | $0.0090 | April 1, 2026 |
| T-Mobile | $0.0045 outbound, $0.0025 inbound | $0.0100 | January 19, 2026 (SMS) |
| Verizon | $0.0050 outbound | $0.0070 outbound | October 1, 2026 (SMS) |
| U.S. Cellular | $0.0050 outbound, $0.0025 inbound | n/a | January 19, 2026 |
Rates as published in carrier surcharge tables from messaging providers, October 2026. Carriers change them at least once a year, so check your provider’s current table before budgeting. For comparison, unregistered 10DLC SMS surcharges are $0.0100 (AT&T), $0.0120 (T-Mobile) and $0.0100 (Verizon).
What Are the Monthly A2P Campaign Fees?
Each registered A2P 10DLC campaign carries a monthly fee that depends on its use case. On Twilio the range is $1.50 to $10 per month for standard and low-volume standard brands, and $2 per month for a sole proprietor campaign. HighLevel’s LC Phone lists its monthly fees by use case as well, passed through without markup.
| Use case | Monthly fee (HighLevel LC Phone) |
|---|---|
| Sole Proprietor (Starter) | $2 |
| Low Volume Mixed | $1.50 |
| Charity / 501(c)(3) | $3 |
| Emergency Services | $5 |
| Standard | $10 |
Other providers price differently, so treat these as typical figures as of October 2026. Choosing the right use case matters for cost as well as approval; see campaign descriptions and sample messages.
How Do You Avoid Paying A2P Fees Twice?
The most common way to pay twice is deleting a rejected campaign and creating a new one, which triggers a new campaign vetting fee. Resubmitting the existing campaign after fixing it avoids that on most platforms. Getting the brand details right the first time also avoids re-vetting the brand.
- Fix and resubmit, don’t recreate. Twilio’s guidance is to update and resubmit a failed campaign; create a new one only if the use case was wrong. See rejected A2P campaigns.
- Match the IRS letter so the brand passes first time; see brand identity rejections.
- Check your content is allowed before paying; some rejections are final (non-resubmittable rejections).
- Pick the right brand type: standard brands pay secondary vetting; low-volume and sole proprietor brands do not. See sole proprietor vs standard brand.
Our own fee is separate from all of the above: $50 flat per business, with fixes and resubmits included.
Estimated Costs for a Typical Business
Here is an example of what a small business might pay on Twilio. Your provider may charge differently.
| Item | Cost | Frequency | Notes |
|---|---|---|---|
| Brand Registration | $4.50 | One time | Required for each brand |
| Secondary Vetting | $41.50 | One time | Standard brands only |
| Campaign Vetting | $15 | One time | Per campaign submitted |
| Monthly Campaign Fee | $1.50 to $10 | Monthly | Depends on use case |
| Carrier Fees (SMS) | $0.0025 to $0.003 | Per message | Varies by carrier |
| Carrier Fees (MMS) | $0.0025 to $0.01 | Per message | Varies by carrier |
For example
A standard brand with one marketing campaign pays about $61 in one time fees ($4.50 + $41.50 + $15), plus the monthly campaign fee and per message carrier fees.
Ongoing vs One Time Costs
One Time Costs
- Brand registration fee
- Secondary vetting for standard brands
- Campaign vetting fee
- Only paid when you register new brands or campaigns
Ongoing Costs
- Monthly fee for each active campaign
- Carrier fees on every message
- Your provider messaging rates
- Based on your message volume
What Impacts Your Cost?
Your total A2P 10DLC cost depends on a few key factors.
Message Volume
More messages means more carrier fees.
Carriers
Each carrier sets its own per message fee.
Message Type
MMS costs more than SMS.
Number of Campaigns
Each campaign has its own monthly fee.
Brand Type
Standard brands pay a vetting fee.
Carrier Fees Plus One Flat Service Fee
The fees above go to your SMS provider and carriers. Our fee covers the complete done for you registration.
Single Verification
$50
per verification, paid once
For one business that needs carrier approval to text its customers.
- Brand registration with The Campaign Registry
- Campaign registration with use case and sample messages
- Opt in, privacy policy and STOP and HELP review
- Fixes and resubmission until approved
10 Verification Pack
$399
10 verifications, $39.90 each
For agencies and multi location businesses verifying several brands. Just $39.90 per verification.
- Everything in Single Verification
- 10 verifications for your clients or locations
- $39.90 each instead of $50, you save $101
- Fixes and resubmission until each one is approved
A2P 10DLC Fees FAQs
Answers to common questions about A2P 10DLC costs.
How much does A2P 10DLC registration cost?
On Twilio, brand registration is $4.50 to $46 and campaign vetting is $15, plus a monthly campaign fee. Our service fee is $50 per verification.
Do I have to pay for each campaign?
Yes. Each campaign has its own vetting fee and monthly fee.
Are there recurring monthly fees?
Yes. Each active campaign has a monthly fee from $1.50 to $10 depending on the use case.
How much do carrier fees cost per message?
Usually $0.0025 to $0.003 per SMS segment, depending on the carrier.
Do messaging rates vary by provider?
Yes. Each SMS provider sets its own messaging rates on top of carrier fees.
How can A2P Ready help me reduce costs?
We get your registration right the first time, which helps you avoid paying again for rejected campaigns.
Get Expert Help With A2P 10DLC Fees and Registration
Our experts help you understand the costs, choose the right setup and get approved quickly.
